Part 4: Clean Burning - Marketing Hype or Real Science?

Buzzword Breakdown Series | Crunchy Mama Candles

“Clean burning” - it’s a pretty phrase. But what does it actually mean?

What It’s Not

It’s not just soy wax. It’s not just cotton wicks. It’s not a marketing slogan.

What It Really Means

A candle burns clean when it’s properly formulated and tested. That means:

✅ The wick size matches the jar and wax.

✅ The fragrance load is balanced.

✅ The wax blend melts evenly.

✅ There’s no soot or smoke after hours of burn.

That’s science - not luck.

🌿 The Crunchy Mama Truth

Every candle we pour is hand-tested before it ever hits the shelf. We adjust wicks, wax, and fragrance until it burns clean, safe, and consistent.

Because clean burning shouldn’t be a catchphrase - it should be the result of craftsmanship.

Explore our best-selling clean-burning candles here.